Researcher Training: Developing a Business Idea for the Creative Industries

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Tuesday 1st November 2022; 09:30 – 16:00

Alliance Manchester Business School

This full day workshop is open to all PhD researchers from any discipline. It will develop your commercial awareness, critical thinking, enhance your communication skills, boost your confidence and strengthen your CV.

Everyone loves the arts and creative industries – yet many cultural sector organisations struggle to make ends meet. To succeed, creative organisations must create products and services that strongly appeal to their audiences. At this one-day workshop, you’ll learn how to help creative organisations do this.

Using the Business Model Canvas to analyse a Manchester-based visitor attraction’s existing operations you will identify:

  • Their audiences
  • The value they deliver to those audiences
  • How they generate income from that value
  • How they create that value in the organisation

Participants will then work in small teams to brainstorm ways the partner organisation could use their underutilised assets to innovate and create new opportunities.

Key Learning

By attending this workshop, participants will be given a toolkit that they can use in a variety of scenarios, including:

  • Preparing a placement application
  • Working as a consultant for an organisation
  • Understanding how to deliver impact
  • Understanding stakeholders and audiences
  • Communicating with influence

Further information

Apply now to secure your place

Discover more about our Researcher Training

About the Masood Entrepreneurship Centre

The Masood Entrepreneurship Centre (MEC) is the focal point for enterprise and entrepreneurship programmes for students and researchers at The University of Manchester. Our activity is available across the campus to provide as many opportunities as possible for you to gain valuable experience and develop an entrepreneurial mind-set. For some of you it will be about developing skills and confidences; for others it will be about looking at the impact of your research and addressing a commercial opportunity.

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